Have you seen the new “Old Spice” man? If you want to add spice to your message or be inspired to get a lot for a little…take a closer look at this brilliant campaign. Why have superstars like Ellen DeGeneres and celebrity blogging guru Perez Hilton featured this guy?

First check out the “Old Spice” commercial featuring former NFL wide receiver, Isaiah Mustafa.

Old Spice man commercial on YouTube

Okay.. so the first step requiring you to spend  +$1.5 million on a Superbowl  TV commercial is likely out of the question.

So here’s the gist of how the campaign has worked:

1.      Months after the commercial  “Old Spice” sent out a little message on Facebook and Twitter telling people that the “Old Spice” man may show up @Old Spice

2.      People sent in their questions and videos

3.      The “Old Spice” man responded- in very funny ways- and with a personal message

4.      Everyone wanted in on the action- including various high profile names

5.      “Old Spice” is not so old anymore

Thanks to Chris Reiss at Entrepreneur.com, here are bullet point ideas on how you can incorporate lessons from  this viral social media marketing campaign into any message you are trying to get out there.

1. Create a persona that is strong and on point

2. Seed social networks with invitations to interact

3. Engage the engaged, the famous and the influencers

4. Personalize the response and people will compete for inclusion

5. Make it episodic and easy to share

6. Keep videos simple and short

7. Promote it with tie-ins offline

Smell that? Sweet success!

Go to this article at MSNBC.com for more details on these 7 ideas.